Unicanvas: Exploring a tool for strategic management [version 2; peer review: 1 approved, 4 approved with reservations]
Purpose This research proposes an adapted version of Business Model Canvas (BMC) as a potential strategic tool for the design of the business model of Higher Education Institutions (HEIs).In the context of fifth-generation universities, the University-Model Canvas (Unicanvas) Tablecloth offers a solution to some limitations of traditional strategic